ERP , Entrerprise Resocurce Planning, is a complex set of planning tools, planning and foresight which objective is to improve the decision making process for all those who are involved, from producer to customer. It 'a system designed in Compur based client / server or web, to process transactions for the organization and enable real-time integration of data from all business processes (planning / production) data from the environment outside. Software packages are structured into modules for each specific activity, but which are closely interrelated and that eventually merge into a single database. For each activity, identify what needs to erp, how much profit, cost, time to get it ..
CRM, Customer Mangement Reletionship, before becoming a software company but it is a real business model that involves both information systems as the organization. A good CRM system includes a number of facilities both in the front office (in relation with the outside, with the client), both in terms of back office for analyze and measure data and results. It 'also true that in seeking a relationship with your customer does not need complicated software ever!
The structural components of a CRM strategy are:
analysis and management of customer relationships : customer contact and needs analysis through multiple tools such as emails, letters, phone calls, sms and so on. The contact is so important then to proceed to the mapping of each customer and organize all information gathered in a structured database. This information is invaluable because you can know and, if possible, anticipate customer needs.
The development of content and personalized services : The data collected are useful for statistical managed to segment customers into specific steps. Once organized, you can proceed with the analysis of data to develop a communication and offer commercial and personal.
The infrastructure : activation of tools that help in this process of customer management.
analysis tools and profiles of the phenomena known are DATAMINIG and OLAP. For example, with the first going to extract the information, behavioral profiles, trends unknown a priori from the data.
CRM Web 2.0 This simple puzzle describes as the era Web 2.0, the customer is always at the center, but is surrounded by the authorities and its contents. E-CRM, unlike traditional CRM (software installed on the local server and then used only inside the company) can have on a web technology that made the information accessible from any constraint independent physical / structural. It 'a field of application of information technology that uses complex Internet technologies (web, e-mail, FTP, streaming video, etc.)..
CRM, Customer Mangement Reletionship, before becoming a software company but it is a real business model that involves both information systems as the organization. A good CRM system includes a number of facilities both in the front office (in relation with the outside, with the client), both in terms of back office for analyze and measure data and results. It 'also true that in seeking a relationship with your customer does not need complicated software ever!
The structural components of a CRM strategy are:
analysis and management of customer relationships : customer contact and needs analysis through multiple tools such as emails, letters, phone calls, sms and so on. The contact is so important then to proceed to the mapping of each customer and organize all information gathered in a structured database. This information is invaluable because you can know and, if possible, anticipate customer needs.
The development of content and personalized services : The data collected are useful for statistical managed to segment customers into specific steps. Once organized, you can proceed with the analysis of data to develop a communication and offer commercial and personal.
The infrastructure : activation of tools that help in this process of customer management. analysis tools and profiles of the phenomena known are DATAMINIG and OLAP. For example, with the first going to extract the information, behavioral profiles, trends unknown a priori from the data.
CRM Web 2.0 This simple puzzle describes as the era Web 2.0, the customer is always at the center, but is surrounded by the authorities and its contents. E-CRM, unlike traditional CRM (software installed on the local server and then used only inside the company) can have on a web technology that made the information accessible from any constraint independent physical / structural. It 'a field of application of information technology that uses complex Internet technologies (web, e-mail, FTP, streaming video, etc.)..
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